Booking.com launches: ‘Howzat for Your Perfect Stay’ as cricket fever ignites in India
With
the
2023
ICC
Men’s
Cricket
World
Cup
–
one
of
the
world’s
most
notable
cricket
tournaments
–
around
the
corner,
the
excitement
amongst
fans
is
palpable
as
sports
tourism
soars.
Booking.com,
the
Official
Accommodation
Partner
for
the
ICC
Men’s
Cricket
World
Cup
2023,
launched
its
integrated
campaign
‘Howzat
for
your
perfect
stay’,
integrating
the
world
of
travel,
cricket
and
its
passionate
fans
that
make
it
happen.
A
press
event
was
hosted
in Mumbai with
former
Indian
cricketer
Zaheer
Khan,
Bollywood
actor
Varun
Dhawan
and
Santosh
Kumar,
Country
Manager,
India,
Sri
Lanka,
Maldives
and
Indonesia
at Booking.com
Unlocking
the
potential
of
sports tourism
Sports
and travel go
hand
in
hand.
Mega
sporting
events
such
as
the ICC
Men’s
Cricket
World
Cup
2023 attract
travellers to
the
host destination,
which
can have
a positive impact
on
domestic
and
international
travel.
According
to
the
most-recent Booking.com
APAC
Travel
Confidence
Index, 56% of
Indians
are
looking
forward
to
attending
a live or
major
event,
including
sports
tournaments,
this
year. Search
data
from
Booking.com
also
reveals
a
surge
in
inbound
travel
with
fans
across
the
globe
heading
to
India
for
the
tournament
between
October
5
to
November
19,
2023
with
travellers
from
the
UK,
USA,
UAE,
Germany
and
Australia
topping
the
chart
for
inbound
searches.
Zaheer
Khan, former
Indian
fast
bowler
commented, “Taking
wickets
and
performing
on
the
cricket
field
has
been
a
significant
part
of
my
life
and
travel
is
an
integral
part
of
that
experience.
Exploring
different
cities,
cultural
nuances,
culinary
options
and
local
attractions
was
all
part
of
my
cricket
journey
beyond
the
pitch.
Hence
I
am
glad
to
be
a
part
of
this
event
hosted
by
Booking.com,
which
seamlessly
integrates
cricket
and
travel,
uniting
people
globally
and
celebrating
the
spirit
of
adventure
and
the
moments
that
matter.”
Turning
sports
fans
into
travellers
The
opportunity
to
see
top
cricket
nations
out
on
the
field
is
a
true
bucket
list
experience
for
many
and
a
compelling
reason
for
millions
of
Booking.com
customers
to
travel.
Prominent
matches
across
India
are
fueling
travel
searches
and
triggering
a
travel
boom.
Beyond
the
event
itself,
travellers
are
looking
to
explore
what
the
city
has
to
offer,
potentially
leading
to
extended
stays
and
repeat
visits. According
to
Booking.com,
seven
out
of
the
top
10
most
searched
destinations
in
India
are
cities
hosting
matches.
Delhi,
Mumbai,
Bengaluru,
Chennai,
Kolkata,
Hyderabad
and
Ahmedabad
are
amongst
the
top
searched
destinations
during
the
match
period
of
October
5
to
November
19,
2023. On
specific
match
days
such
as
the
India vs Pakistan
match
on
October
14, Ahmedabad is
the
second
highest
searched
destination,
followed
by Delhi.
Bollywood
actor
Varun
Dhawan
and
huge
cricket
fan shared
his
enthusiasm,
stating, “Travel
and
cricket
are
two
things
I
am
truly
passionate
about.
My
profession
gives
me
the
opportunity
to
travel
and
explore
different
destinations
in
India
and
across
the
world;
and
cricket
is
something
I
integrate
into
my
profession.
Whenever
I
get
a
chance
to
play
in
between
my
shots
I’m
always
up
for
a
game.
With
the
ICC
Men’s
Cricket
World
Cup,
Booking.com
is
offering
millions
of
fans
like
me
the
joy
and
excitement
of
travelling
and
booking
that
perfect
stay
to
watch
their
favourite
team
play
live.
Now
that’s
a
perfect
match!”
Howzat
for
your
perfect
stay
Booking.com
launches
its
campaign
for
the
2023
ICC
Men’s
Cricket
World
Cup
– ‘Howzat
for
your
perfect
stay’. The
campaign
featuring
Indian
team
captain
Rohit
Sharma
along
with
well-known
international
cricketers
Jos
Buttler,
captain
of
England
team
and
Glenn
Maxwell
highlights
the
fun
and
excitement
of
booking
with
Booking.com.
It
showcases
the
end-to-end
ease
and
incredible
choice
of
accommodations
that
Booking.com
offers
by taking
viewers
through
a
journey
of
a
family
dreaming
of
their
perfect
cricket
stay.
With
more
than
28
million
reported
listings
in
over
171,000
destinations
worldwide,
including
destinations
where
ICC
matches
are
taking
place,
Booking.com
offers
the
widest
selection
of
incredible
places
to
stay
including
hotels,
resorts,
apartments,
villas
and
more.
“The
impact
of
major
sporting
events
on
travel
desire
and
demand
is
a
phenomenon
we
are
observing
globally
and
in
India
as
well.
As
the
Official
Accommodation
Partner for the
ICC
Men’s
Cricket World
Cup
2023, we
help
fans
make
their
cricket-inspired
travel
as
seamless
as
possible
by
offering
them
flights,
rental
cars,
taxi,
attractions
and
of
course
all
kinds
of
unique
places
to
stay.
We
are
delighted
to
celebrate
one
of
the
world’s
biggest
sports
with
the
launch
of
our campaign ‘Howzat
for your
perfect
stay’ that
beautifully
showcases
the
fun
and
excitement
of
booking
on
Booking.com”
said Santosh
Kumar,
Country Manager, India,
Sri
Lanka,
Maldives
and
Indonesia, Booking.com.
The
integrated
campaign
will air in
India
throughout
the
tournament
from October
5
to
November
19,
2023 across
digital,
PR, social and
TV.
