Cricket superfans quality check MakeMyTrip Homestays in the brand’s latest campaign
When
the
world
is
glued
hawk-eyed
to
cricketers,
MakeMyTrip
turns
its
attention
to
sports
superfans
instead.
India’s
leading
online
travel
company’s
latest
campaign
dials
in
on
cricket
fever
by
getting
cricket
superfans
from
across
the
globe
to
verify
the
quality
and
hospitality
standards
for
its
catalogue
of
homestays
and
villas.
Travellers
sometimes
find
themselves
in
a
fix
when
the
accommodation
booked
isn’t
in
line
with
their
expectations,
especially
for
the
homestays
category,
where
hospitality
and
offerings
aren’t
standardised.
MakeMyTrip
solves
for
this
travel
woe,
taking
the
unusual
approach
of
roping
in
popular
cricket
superfans
from
across
the
globe
as
quality
assurance
ambassadors.
Sudhir
Chaudhary,
Saravanan
Hari,
Sugumar,
Gayan
Senanayaka
(Sri
Lanka),
and
Shoaib
‘Tiger’
Bukhari
(Bangladesh)
test
and
validate
MakeMyTrip’s
curated
homestays
and
villas
in
the
brand’s
latest
campaign.
Given
their
extensive
travel
experience
chasing
matches
globally,
the
chosen
superfans
are
uniquely
equipped
to
provide
a
proper
assessment
on
the
parameters
of
pricing,
service,
and
space.
Commenting
on
the
campaign,
Raj
Rishi
Singh,
Chief
Marketing
Officer
and
Chief
Business
Officer
-Corporate,
MakeMyTrip,
said,
“The
fever
pitch
around
cricket
gave
us
an
optimal
opportunity
to
showcase
the
meticulous
quality
check
mechanisms
MakeMyTrip
has
put
in
place
for
our
alternate
accommodations
category.
We
always
approach
business
from
a
problem-solving
mindset,
and
who
better
to
communicate
this
than
genuine
globetrotters
such
as
our
cricket
superfans,
who
share
the
same
passion
for
travel
as
they
do
for
the
game.”
MakeMyTrip
stands
out
for
providing
a
unique
and
trustworthy
experience
by
redefining
industry
standards
and
ensuring
travellers
can
access
the
best
accommodations
across
price
points.
The
twin
values
of
‘Uniqueness’
and
‘Trust’
also
carry
through
to
the
brand’s
campaigns.
At
a
time
when
the
environment
is
cluttered
with
communique
led
by
cricketers
and
mainstream
celebrities,
honing
in
on
real-life
superfans
makes
this
campaign
stand
out.
The
first
leg
of
campaign
deployment
caught
the
nation’s
attention
through
a
print
outreach.
The
brand
has
now
released
a
series
of
films
depicting
the
campaign
protagonists
judging
and
validating
MakeMyTrip
Homestays
on
space,
price,
and
service
parameters.
The
films
are
live
on
all
of
the
brand’s
social
channels.
