In
a
stellar
illustration
of
two-way
communication
between
a
brand
and
its
audience,
Goibibo
announces
Kareena
Kapoor
Khan
aka
Bebo
as
its
new
brand
ambassador.
This
announcement
coincides
with
the
launch
of
Goibibo’s
new
campaign
–
Hotels
aise
on
Goibibo,
full
marks
by
Bebo’
–
and
a
new
adapted
social
media
identity.
The
brand
integrates
cues
from
the
actor’s
most
memorable
roles
and
her
name
in
real
life
to
its
own
personality
thereby
converging
the
brand
and
the
brand
ambassador
like
never
before.
To
bolster
the
announcement,
Goibibo
has
also
launched
a
new
brand
film
that
gives
voice
to
the
main
character
energy
of
every
Indian
traveller
with
Kareena’s
famous
‘Poo’
as
the
mouthpiece.
Raj
Rishi
Singh,
Chief
Marketing
Officer,
Goibibo
further
explains,
“We
all
have
a
main
character
energy
to
our
personalities
which
becomes
especially
prominent
when
we
are
on
our
travel
breaks.
With
Kareena
Kapoor
Khan,
the
brand
not
only
gives
representation
to
this
facet
of
our
personality
but
also
seamlessly
integrates
the
brand
and
the
ambassador
into
a
cohesive
voice.
Our
larger
campaign
speaks
to
the
evolving
expectations
of
Indian
travellers
and
the
increasing
expectations
from
all
operators
in
the
space.
We
are
hopeful
that
our
audience
will
be
as
excited
as
we
are
for
this
new
chapter
for
Goibibo.”
Kareena
Kapoor
Khan
said,
“It’s
such
a
delight
to
be
the
new
face
of
Goibibo,
or
should
we
call
it
‘Goibebo’?
Among
all
the
roles
I’ve
played
on
screen,
Poo
has
been
one
character
that
has
been
an
all-time
audience
favourite,
even
after
all
these
years!
It’s
fascinating
to
see
how
Goibibo
has
taken
such
a
beloved
character
and
infused
it
into
their
new,
fun
campaign.
Becoming
Poo
again,
twenty
years
later,
was
such
fun
and
it
reminded
me
that
there’s
a
bit
of
‘Poo’
in
every
Indian
traveller…
after
all,
who
doesn’t
want
to
have
the
best
holiday!
So,
what
are
you
waiting
for?
Because
‘Poo’
has
already
given
her
seal
of
approval!”
Goibibo
stands
firmly
committed
to
maintaining
impeccable
standards
and
the
latest
campaign
speaks
to
this
goal.
Bebo’s
charisma,
enduring
popularity
and
high-standards
perfectly
align
with
Goibibo’s
mission
to
make
sure
accommodation
listed
on
the
platform
are
authentic,
and
there
is
no
expectation
and
delivery
mismatch.
Whether
it’s
Poo,
or
an
everyman,
with
Goibibo
one
can
rest
assured
with
‘Bebo’s’
seal
of
approval.
The
film
has
been
conceptualised
by
Talented
and
executed
by
Dharma
2.0.
Priyanka
Borah,
Founding
Partner,
and
Binaifer
Dulani,
Founding
Member
&
Creative,
Talented
said,
“When
we
uncovered
that
the
Indian
consumer
wants
to
be
treated
like
a
main
character,
from
the
movies,
when
on
vacation
–
it
instantly
connected
the
dots
for
us,
and
gave
birth
to
Goibebo.
While
the
Poo
character
is
iconic
and
has
been
leveraged
in
different
ways,
the
strategic
soundness
makes
this
special,
and
its
familiarity
in
a
new
context
makes
it
memorable.”
Punit
Malhotra,
Founder,
Dharma
2.0
said,
“There
is
an
inherent
stickiness
to
‘goibibo’
and
‘bebo’
that
will
stay
in
the
mind
of
the
audiences.
Poo
is
an
unforgettable
character,
and
it’s
an
honour
to
revive
her
quintessential
sassiness,
in
a
brand-new
context
to
speak
to
the
Indian
masses.”
