Centara Hotels & Resorts remains committed to responsible tourism with new charity initiative
Centara
Hotels
&
Resorts, Thailand’s
leading
hotel
operator,
announced
the
launch
of
an
inspiring
charity
campaign
as
part
of
the
brand’s
ongoing
40th anniversary
celebrations.
From
1st October
to
31st December
2023,
Centara
will
proudly
pledge
a
generous
THB
40
for
every
direct
booking
made
through
its
website,
with
stays
falling
within
this
same
period.
The
proceeds
from
this
initiative
will
directly
support
the
efforts
of
The
Chaipattana
Foundation,
a
non-profit
organisation
that
aligns
with
Centara’s
enduring
commitment
to
responsible
tourism.
Founded
in
1988
by
His
Majesty
King
Bhumibol
Adulyadej,
The
Chaipattana
Foundation
is
dedicated
to
championing
sustainable
rural
development,
environmental
conservation,
and
improving
the
lives
of
communities
throughout
Thailand.
This
foundation
also
serves
as
a
testament
to
Centara’s
deep-rooted
Thai
heritage,
family
values,
and
dedication
to
making
a
positive
impact
on
the
local
communities
in
which
its
properties
are
present.
Guests
participating
in
this
campaign
will
not
only
have
the
opportunity
to
contribute
to
projects
that
empower,
protect,
and
uplift,
they
will
also
become
integral
to
a
greater
journey
toward
a
more
sustainable
and
conscientious
future.
“As
we
mark
our
40th anniversary,
we
are
not
only
celebrating
our
journey,
but
also
our
Thai
heritage,
the
values
that
guide
us
and
our
commitment
to
a
greener
and
brighter
tomorrow”,
said Thirayuth
Chirathivat,
CEO
of
Centara
Hotels
&
Resorts.
“The
Chaipattana
Foundation
represents
these
same
ideals
and
Centara
is
delighted
to
pledge
our
support
to
the
incredible
efforts
of
this
organisation.”
With
the
holiday
season
around
the
corner,
Centara
extends
a
warm
invitation
to
guests
and
loyalty
members
to
join
in
commemorating
four
decades
of
exceptional
hospitality,
world-class
service,
and
driving
meaningful
change
in
the
world.
