Emirates scores with Beirut Basketball Club in a multi-year sponsorship
Emirates has
partnered
with
the
Beirut
Basketball
Club
as
its
Official
Airline
and
jersey
sponsor
for
the
next
three
seasons.
The
deal
underscores
the
airline’s
long-standing
commitment
to
supporting
basketball
in
Lebanon,
where
the
sport
is
hugely
popular,
and
across
the
region,
connecting
with
fanbases
that
cut
across
geographies
and
sharing
their
love
for
the
game.
To
celebrate
the
partnership,
Emirates
and
the
Beirut
Basketball
Club
tipped
off
their
relationship
with
a
special
media
event
in
a
co-branded
basketball
court
where
the
Club
trains
and
plays
its
season
games.
Tamador
Kouatly,
Regional
Manager
Levant
for
Emirates
Airline
said:
“As
the
Official
Airline
and
jersey
sponsor
of
the
Beirut
Basketball
Club,
Emirates
solidifies
its
relationship
and
commitment
to
Lebanon
and
the
passionate
fans
of
the
game.
We
look
forward
to
what
will
be
an
exciting
time
for
the
team,
as
it
heads
abroad
to
play
in
a
number
of
regional
and
international
tournaments,
as
well
as
the
start
of
its
season,
as
they
proudly
wear
their
‘Emirates
Fly
Better’ emblazoned
jerseys.
We
also
aim
to
jointly
inspire
young
people
at
the
club
to
realise
their
full
potential
and
support
their
journey.
Emirates
has
a
long
history
of
sponsoring
basketball,
starting
with
the
UAE
and
Lebanese
Basketball
Associations
and
Clubs,
and
we’re
ready
to
work
side-by-side
with
the
team
and
its
players
to
help
boost
the
sport
of
basketball
in
the
region,
and
support
grassroots
activities
to
grow
the
prospects
of
young,
talented
athletes.”
Nadim
Hakim,
Beirut
Basketball
Club
President,
said: “The
Beirut
Basketball
Club
is
tremendously
proud
to
have
Emirates
Airline,
led
by
His
Highness
Sheikh
Ahmed
bin
Saeed
Al
Maktoum,
its
Chairman
and
Chief
Executive,
as
our
main
sponsor
for
the
next
three
seasons.
It
is
a
great
honour
for
a
Lebanese
club
to
partner
with
a
global
leader
in
sports
like
Emirates,
and
their
support
demonstrates
our
shared
objective
of
positively
impacting
the
communities
we
serve,
and
providing
opportunities
for
talented
youth
to
fulfil
their
potential.”
As
part
of
its
agreement,
Emirates
will
receive
numerous
sponsorship
rights
including
the
prominent
placement
of
its
signature
‘Emirates
Fly
Better’
logo
on
the
player
jerseys,
digital
and
static
court
branding
at
all
of
the
Men’s
and
Women’s
matches,
TV
and
broadcast
exposure,
digital
and
social
media
activation
rights
on
the
Club’s
platforms,
player
access,
as
well
as
game
ticket
allocation
for
each
match.
The
Club
will
participate
in
several
local
and
regional
leagues
and
tournaments,
with
the
Men’s
team
playing
in
the
Lebanese
Basketball
League,
the
Lebanese
Cup,
the
Arab
Championship,
and
the
Dubai
International
Tournament.
In
2022,
The
team
clinched
the
Men’s
Lebanese
League
Championship,
and
have
been
crowned
Lebanese
Cup
Champions.
The
Women’s’
team
will
participate
in
the
Lebanese
Basketball
League. The
Beirut
Women’s
Basketball
Club
were
crowned
champions
at
the
23rd Arab
Women’s
Club
Championship,
which
was
the
club’s
third
consecutive
win
of
the
prestigious
title.
Emirates
will
support
the
U-18
and
academy
teams,
by
helping
the
club
cultivate
a
new
generation
of
players,
enriching
the
pipeline
of
talent
from
across
local
communities
in
Lebanon.
The
Beirut
Basketball
Club
was
formed
in
2016,
with
the
aim
to
foster
inclusion
among
Lebanese
sporting
enthusiasts.
Emirates
and
the
Club
have
enjoyed
a
successful
relationship
over
the
years,
with
the
airline
sponsoring
the
club
during
its
participation
at
the
Dubai
International
Tournament
on
numerous
occasions.
The
Club
was
one
of
the
first
teams
to
wear
the
airline’s
new
“Emirates
Fly
Better”
slogan
on
its
jerseys
in
2019.
Emirates
has
been
a
steadfast
supporter
of
basketball
since
1991,
when
it
partnered
with
the
UAE
Basketball
Association
as
Sponsor
and
Official
Airline.
The
airline
has
also
been
a
sponsor
of
the
Dubai
International
Basketball
Championship
for
close
to
30
years,
as
well
as
the
staging
of
the
FIBA
World
Championship
in
the
UAE
in
2014.
Teams
sponsored
by
Emirates
have
won
the
International
Basketball
Championship
seven
times.
Emirates
has
also
been
a
proud
supporter
of
the
Lebanese
Basketball
League.
In
addition,
airline
has
sponsored
top
division
teams
in
the
Lebanese
Basketball
League
through
its
support
of
jersey
and
institutional
sponsorships.
