Explore, Learn, Live: Booking.com’s 2023 Explorers campaign unveils a world renewed with Eric Nam
Booking.com
has
proudly
announced
global
star
Eric
Nam
as
the
campaign
ambassador
for
its
2023
Explorers
campaign.
As
travel
continues
to
show
no
signs
of
abating
in
Asia,
with
nearly
three
quarters
(73%)
of
Asia-Pacific
travellers
unwavering
in
their
future
travel
plans
even
amidst
global
crises1
–
this
year’s
Explorers
campaign
seeks
to
empower
every
traveller
by
showing
them
the
endless
possibilities
travel
can
bring,
encouraging
them
to
go
forth
to
do
just
that.
Inspired
by
Eric
Nam’s
individuality
and
innate
sense
of
curiosity,
the
2023
Explorers
campaign
takes
him
to
the
heart
of
Asia
as
he
embraces
this
very
spirit
–
traversing
the
culturally
rich
cities
of
Hoi
An,
Vietnam
and
Bangkok,
Thailand
and
bringing
to
life
his
passion
for
exploration
in
a
series
of
short
films
that
showcase
the
power
of
reimagining
the
way
we
see
the
world
today.
“Exploring
the
world
is
an
incredibly
important
source
of
inspiration
for
my
life
and
a
form
of
personal
growth
for
me.
Learning
about
other
cultures
fuels
my
creativity
and
curiosity,
and
helps
me
take
on
fresh
perspectives,”
said
Eric
Nam.
“I’m
honoured
to
be
a
part
of
Booking.com’s
2023
Explorers
campaign,
and
I
hope
to
inspire
more
people
to
fearlessly
embrace
different
ways
of
seeing
the
world.”
The
collaboration
with
Eric
Nam
reinforces
Booking.com’s
commitment
to
making
it
easier
for
everyone
to
experience
the
world,
highlighting
how
effortless
it
is
for
them
to
embark
on
these
journeys
in
their
own
way
via
the
Booking.com
platform.
With
a
diverse
range
of
offerings
across
accommodations,
flights
and
rental
cars,
Booking.com
ensures
a
seamless
and
connected
travel
experience,
empowering
travellers
to
personally
curate
their
travels.
As
travellers
reflect
on
their
cherished
memories
and
travel
experiences
alongside
Eric
Nam,
the
campaign
hopes
to
encourage
them
to
stay
open
to
fresh
and
creative
ways
of
travel
in
a
world
renewed,
to
unlock
their
sense
of
adventure.
“Amidst
ever-evolving
global
realities,
a
sense
of
empowerment
can
be
underrated.
The
2023
Explorers
campaign
is
hence
a
timely
reminder
of
the
incomparable
joy
and
empowerment
that
travel
can
bring
us,”
said
Laura
Houldsworth,
Managing
Director
for
Asia
Pacific.
“Our
goal
at
Booking.com
is
to
make
it
easier
for
travellers
to
shape
their
own
extraordinary
travel
experiences
–
by
offering
personalisation
and
providing
our
users
with
the
widest
choice
of
accommodation
options
and
unique
experiences.
We’re
absolutely
thrilled
to
partner
Eric
Nam
on
this
campaign,
and
can’t
wait
to
share
how
he
travels
his
way.”
Responsible
travel
is
also
at
the
forefront
of
this
campaign,
as
Booking.com
shows
travellers
have
access
to
an
array
of
accommodations
and
experiences
that
encourages
more
sustainable
choices,
whilst
reducing
their
environmental
impact
in
the
destinations
they
visit.
With
sustainability
remaining
top
of
mind
for
APAC
travellers,
Booking.com
empowers
travelers
to
make
responsible
choices
that
positively
contribute
to
the
places
they
explore.
