Forward_MAD the international event on Luxury Tourism, returns to Madrid
From November
28th to
November
30th,
the
Spanish
capital
will
be
once
again
the
heart
of
the high-impact
travel
sector.
The
third
edition
of
Forward_MAD
will
be
held
at
the
city’s Museum
of
Contemporary
Art and
will
be
supported
by
the Madrid
regional
government.
International
professionals
from
travel
agencies,
hotels,
investment
funds,
transportation
companies,
tours
and
activities
will
be
among
the
participants
and
attendees
of
the
event.
At
the
conference,
experts
in
the
luxury
industry
and
associated
companies,
whether
in
tourism,
lifestyle,
or
fashion,
will
analyse
the
evolution
of
these
sectors,
as
well
as
the
high-impact
tourism
and
traveller
segment,
which
has
evolved
from
a
terrain
with
defined
boundaries
and
little
permeability,
to
a more
volatile
and
flexible
concept,
capable
of
accommodating
the
needs
and
priorities
of
many
audiences.
Not
only
has
it
adapted
to new
consumer
trends,
digitisation,
and
the
spirit
of
the
times to
appeal
to
diverse
generations,
but
the
traditional
notion
of
“luxury”
has
expanded
to
accommodate
the
new
demands
of
travellers.
As
in
previous
editions,
the
event’s
programme
will
combine presentations
and
round
tables,
which
will
address trends,
challenges,
and
opportunities
in
the
high-value
tourism
segment,
with
opportunities
to
increase
the
participants’ professional
network.
One
of
the
objectives
of
Forward_MAD
2023
is
to
create
and
expand
the
luxury
tourism
ecosystem
to
promote
and
consolidate
Madrid
as
a
destination
in
this
segment.
The
region’s crafts
and
trades will
play
an
important
role
as
they
are
essential
to
differentiate
Madrid
from
other
destinations.
Among
the
confirmed
speakers
are:
-
Luis
Martín,
Head
of
Tourism
at
the Community
of
Madrid -
Hanna
Kleber, president
atKleber
Group -
Yuriy
Horovyy,
Founder
&
CEO, at Almont
Travel(UK). -
Jules
Schroeder,
Chief
Operations
Officer
at Insider
Expeditions(USA). -
Francisco
Carvalheira,
General
Secretary
at Laurel, Portuguese
Association
of
Excellence
Brands
(Portugal). -
Clara
Elliott-Bauzá,
Brand
Partnership
Lead
at -
Silvia
Martínez,
Tourism
Director
at Galería
Canalejas(Madrid). -
Filip
Boyen,Senior
Advisor
at Corinthia
Hotels (Malta). -
Fernando
Vives,
Chief
Comercial
Officer
at NH
Hoteles. -
Natalia
Bayona,
Executive
Director
at
the World
Travel
Organization(UNWTO). -
Maribel
Rodríguez,
SVP
Membership,
Commercial
and
Events,
at
the World
Travel
&
Tourism
Council
(WTTC). -
Chris
Fradin, SVP
Partner
Services
EMEA
&
APC
atForbes
Travel
Guide. -
Héctor
Coronel,
Head
of
Tourism
at Madrid
City
Council.
High-impact
tourism
as
an
economic
driver
Tourism
has
continued
to
grow
in
Madrid
since
the
last
edition
of
Forward_MAD
in
October
2022,
partly
due
to
the
end
of
global
travel
restrictions.According
to
Spanish
National
Statistics
Institute
(INE),
around 6.04
international
tourists visited
the
Madrid
region
in
2022,
in
addition
to
the
nearly
11
million
trips
made
by
Spanish
tourists
to
the
region
in
the
same
period.
From January
to
July
2023,
the
volume
of
international
tourists
visiting
the
region
grew
by
around 24
percent,
with
the
United
States,
France,
Mexico
and
Italy
as
the
main
outbound
markets.
According
to
Madrid
Destino,
from
January
to
July
this
year, 3.64
million
travellers stayed
overnight
in
hotels
in
the
Spanish
capital. 2.33
million
chose
a
four-star
hotel and
nearly 424,000
tourists stayed
in
five-star
hotels,
an
increase
of
8.9
and
7.3
percent
compared
to
2022.
Madrid
currently
has 36
five-star
and
luxury
hotels,
three
more
than
in
2022. 57.2
percent
of
the
guests in
these
hotels
are
international.
The
luxury
tourism
segment
has
a
greater
impact
on
the
economy
because
of
the
higher
spending
travellers
make
in
the
destinations
they
visit.
For
example,
the average
daily
rate
(ADR) for
hotels
in
Madrid is
139.98
euros,
while
the
ADR
for four-
and
five-star
hotels
is
202.98
euros
and
280.96
euros,
respectively.
The average
revenue
per
available
room is
99.94
euros,
while
in four-
and
five-star
hotels
it
is
more
than
133
and
172
euros.
