Pegasus Airlines’ CEO Güliz Öztürk shares core insights at the World Aviation Festival in Lisbon
Güliz
Öztürk,
CEO
of Türkiye’s
leading
low-cost
carrier,
Pegasus
Airlines,
and
her
senior
management
team
shared
the
latest
sustainability,
diversity,
fleet
expansion
and
digital
news
during World
Aviation
Festival at
the
FIL
–
Lisbon
Exhibition
and
Congress
Centre
on
27-28th
September
2023.
Güliz
Öztürk gave
a
keynote
interview on
27th
September
with
Bloomberg
anchor,
Guy
Johnson,
sharing
Pegasus’
plans
for
growth
based
on
a
strong
demand
for
travel,
the
impact
of
fuel
prices
on
airline
fares,
fuel
hedging
and
sustainability.
Güliz
commented: “Sustainability
and
diversity
are
not
challenges
we
can
ignore.
We
need
to
set
bold
targets
and
be
passionate
in
upholding
them…for
the
planet
and
for
future
generations.”
Öztürk
also
took
part
in
a CEO
panel on
the
future
of
aviation,
profitability,
sustainability
challenges,
and
AI.
Commenting
on
one
of
the
most
pressing
topics
in
aviation
today,
she
said: “To
meet
our
Net
Zero
2050
target,
we
need
to
find
the
means
for
SAF
production,
provide
the
right
incentives
and
pursue
industry-wide
collaboration.
With
the
right
production
capabilities
and
incentives,
the
aviation
industry
will
find
a
way
to
achieve
its
net
zero
goals.” At
a
panel
discussion
on diversity
and
inclusion,
she
said: “Having
a
variety
of
voices
in
our
teams
and
being
open
to
all
sorts
of
distinctive
ideas
brings
a
different
and
enchanced
satisfaction
to
teamwork.
Inclusive
leadership
is
the
way
forward.”
Onur
Dedeköylü,
CCO
of
Pegasus
Airlines,
took
part
in
a CCO
panel
exploring
passenger
behaviours
after
the
post
Covid
boom
and
a
discussion
on
AI/ML,
digitalisation
to
enhance
the
customer
experience
and
ancillary
offerings: “In
the
post
Pandemic
era,
we
need
to
offer
flexibility
to
passengers
and
look
for
different
ways
to
make
that
happen.
This
extends
to
offering
flight
selection
that
best
aligns
with
their
budgetary
preferences,
loyalty
programmes
that
best
suit
their
lifestyle,
and
ancillary
products.
Offering
our
passengers
variety,
freedom,
and
flexibility
is
key.”
He
was
joined
by CIO,
Barış
Fındık, shared
valuable
insights
into
how
Pegasus
harnesses
the
power
of
technological
transformations
and
leverages
AI/ML
applications.Speaking
about
how
green
ambitions
go
hand
in
hand
with
efficiency,
he
added:
“If
you
can
make
an
airline
more
efficient,
it
also
becomes
much
greener.
The
aim
of
the
company
should
be
to
make
it
more
efficient.”
At
a
joint
session
held
by Barış
Fındık and Onur
Dedeköylü, they
gave
examples
about
the
use
of
AI
and
ML
to
enhance
self-service,
accessibility
and
catering
solutions,
and
elaborated
on
the
strategies
Pegasus
employs
to
personalise
its
offering
throughout
every
stage
of
the
customer
journey.
Ahmet
Bağdat,
Director
of
Marketing
and
E-commerce, said
at
the
digital
marketing
panel: “Personalisation
is
a
key
focus
for
us.
We
understand
the
critical
role
data
plays
in
personalisation
and
loyalty.
We
craft
campaign
communications
tailored
to
our
audience’s
preferences.” He
also
discussed
the
role
of
influencer
marketing
in
attracting
the
younger
demographic,
ancillary
revenues
and
enhancing
the
guest
digital
experience.
Bahadır
Durak,
Senior
Head
of
Data
Analytics
and
Loyalty
Programmes, spoke
about
Pegasus’
digital
transformation
and
loyalty
programmes: “To
maintain
the
relevance
and
attractiveness
of
loyalty
programs,
continuous
improvement
is
essential.
Our
first
step
involves
actively
listening
to
the
consumers,
assessing
their
feedback,
leveraging
technology
and
data
to
enhance
our
offerings,
and
fortifying
these
offerings
through
strategic
partnerships.”
