Saudi’s national tourism brand ‘Saudi, Welcome to Arabia’ premieres its enthralling new international campaign, “This Land is Calling”. Launching across the United Kingdom, France, Italy, Germany, and the United States, “This Land is Calling” is anchored in insights from visitors to Saudi, showcasing the depth and breadth of a land still full of mystery for so many. Through its female protagonist, the viewer is taken on a whirlwind tour through time and space, demonstrating all the while: Saudi as the Heart of Arabia.
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