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Sofitel Bangkok Sukhumvit completed spectacular transformation at the end of 2023 and will host a 60th anniversary event on its rooftop in August.
For the past 60 years, Sofitel has been embodying French art de vivre all over the world. This year, the brand’s diamond jubilee will be marked by a series of 120 exclusive events and experiences that will take place throughout 2024, designed for guests all around the globe. Rendezvous with Sofitel in Asia for an exceptional celebration!
A diamond jubilee celebrated in style
And the brand goes even further: many surprises will be unveiled throughout the year to celebrate its 60th anniversary with style. Starting with two major announcements at the beginning of the year: a new brand film and a collaboration that sparkles. The objective: to reaffirm the brand’s pillars, from French Zest and committed luxury to an heartfelt service culture and the deployment of the emblematic Cultural Link.
New ambassadors and a new brand film
Acclaimed actors Gillian Anderson and Dali Benssalah are Sofitel’s new brand ambassadors
In April 2024, Sofitel unveiled a brand-new campaign headlined by two new brand ambassadors: actors Gillian Anderson and Dali Benssalah. The campaign features a short film titled The Encounter, which takes place in the flagship hotel Sofitel Mexico City Reforma, the epitome of a brand platform that is constantly evolving.
A collaboration with Courbet, sustainable jeweller
At the same time, Sofitel unveiled its new collaboration with the first sustainable jeweller on Place Vendôme in Paris: Courbet, which has designed an exclusive jewellery line that sumptuously expresses the shared values of the two Maisons, symbolizing Sofitel’s diamond anniversary. The collection comprises 18 original creations that each embody the Sofitel Cultural Link. There are diamond pave earrings, cord bracelets available in different colors, pendant necklaces, and rings adorned with ethically sourced diamonds.
60 years of history, passion and authenticity
A pioneer of the French luxury hospitality, Sofitel has been spreading the French art de vivre around the world for 60 years. On June 26 1964, Sofitel opened its first hotel in Strasbourg, Alsace. A region that epitomizes all that France has to offer – gourmet cuisine, picturesque architecture and singular landscapes.
Ten years later, the brand embarks on an international expansion trajectory, with one objective in mind: to deploy its know-how on every continent, highlighting what makes each destination different. Sofitel has been the first French luxury hotel brand operating on every continent – Europe, North and South America, Oceania, Africa and Asia.
A celebration of cultural and culinary collaborations in Asia
Sofitel Legend Metropole Hanoi relaunched its Heritage Wing in 2024 following an extensive and elegant refurbishment. Sofitel’s 60th anniversary celebrations will be marked with a series of cultural experiences and culinary collaborations at hotels and resorts all across Asia, as guests are invited to embark on a journey of discovery from June. Three of Sofitel’s acclaimed chefs – Charles Degrendele of Sofitel Legend Metropole Hanoi, Yvan Collet of Sofitel Macau at Ponte 16, and Mikael Robin from Sofitel Ambassador Seoul Hotel – have already delighted diners with a series of stunning “four hands” dining experiences.
The celebrations will move on to Singapore on 29 & 30 June, as five of Sofitel’s talented executive chefs come together at Sofitel Singapore City Centre for an extraordinary 10 Hands Collaboration Dinner, which celebrates 60 years of blending French zest with local traditions. This will be followed by another exclusive epicurean evening at Sofitel Bangkok Sukhumvit in August, with more exciting events and gastronomic gatherings set to be revealed in the coming weeks. Stay tuned for updates!
Sofitel now encompasses many of the most captivating destinations across Southeast Asia and Korea. From the historic grace of Sofitel Legend Metropole Hanoi and the cultural charm of Sofitel Luang Prabang and Sofitel Angkor Phokeethra Golf & Spa, to the idyllic island beauty of Sofitel Bali Nusa Dua and Sofitel Sentosa, and the urban energy of Sofitel Saigon Plaza, Sofitel Bangkok Sukhumvit, Sofitel Singapore City Centre, Sofitel Ambassador Seoul, and Sofitel Kuala Lumpur Damansara, Sofitel infuses the spirit of joie de vivre into every locale.
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